2008-02-13

New natural look for PJ Smoothies

One of today's most popular natural fruit-based drink ranges, PJ Smoothies, recently received a label 'makeover' courtesy of label printers Adare and Avery Dennison's Fasson Global Co-Ex self-adhesive films. PJ Smoothies were the original bottled smoothie drinks, dating back to 1994, enjoy a 33% share of the UK smoothies market today, and have a strong reputation for being both wholesome and flavourful.

The label design -- from leading agency Landor Associates, and described by PJ Smoothies themselves as 'funky' -- projects a whole-earth, natural image with a flecked background that conjures up images of parchment; friendly, informal graphics; and crisp information print and barcode. Different colourways identify the 12 flavour variants for the 250ml single-serving PET bottles.

Consistent, high-performance print
Adare chose Fasson Global Co-Ex for the labels, according to Production Manager Daragh Whelan, 'because it represents a consistent, high-performance print substrate that also delivers the accurate, high-speed label dispensing our customer needs.

'The graphics were deceptively simple, but achieving a fresh, natural look -- especially across the flecked background -- made them quite a challenge. We did all the repro and CTP work in-house, and were able to match the customer's Cromalin 100%! Using high line count anilox rolls to give the best possible graphics, we printed the labels UV flexo in seven colours plus a matt varnish on a Mark Andy LP3000, with Intercolor inks. We used spot colours across the variants, and changed the flecked background on every variant to emphasise the natural-look theme.'

Accurate label dispensing
Fasson Global Co-Ex White, which is topcoated for optimal printability, features a BG42 white glassine release liner and Fasson S692N permanent adhesive. Together, the self-adhesive laminate is designed to deliver the all-round performance characteristics a brand owner requires for high-volume labels on a premium product range: conformability, high-speed dispensing, accurate label positioning, and good adhesion.

Full details of the Fasson Global Co-Ex range of proprietary self-adhesive labelling films range are available from Avery Dennison Roll Materials sales representatives, or visit the website at www.europe.fasson.com. For details of the Adare Group, visit www.adare.com.

Information about the company: Avery Dennison Sverige AB